Know what’s broken before you spend more.
A 50+ point review of your website, search, ads, content and follow-up, written in plain English, yours to keep either way.
No sales deck. Some owners take the list and fix it themselves.
Where should we look?
Takes about a minute. We reply within one business day.
Why owners ask
The phone isn’t ringing the way the invoices say it should.
You’re paying for a website, ads, maybe an SEO company, and you can feel that something is leaking but can’t point to where. The audit finds where, in writing, so you fix the right thing first.
What we check
The whole line. All 52 points.
Found, called, answered, booked, paid, reviewed. Every step is scored, and the full list is below so you know what we look at before you send anything. You get a scorecard plus a written walkthrough of your own site.
Website and conversion
- Loads fast on a phone in a driveway.
- Says what you do and where in the first screen.
- Click-to-call in the header, on every page.
- A page for every service you sell.
- A page for every area you cover.
- A clear next step on every screen.
- Forms that work and go somewhere a person sees.
- HTTPS, no broken links, no dead pages.
- Text sizes and contrast a customer over 50 can read.
- You own the domain, the hosting and the code.
Speed and mobile
- Largest content paints in under 2.5 seconds on mobile.
- Nothing jumps while the page loads.
- Buttons respond within 200 milliseconds.
- Images sized for phones, not desktops.
- Fonts and scripts that don't block the page.
- Tap targets at least 44 pixels.
Google Business Profile and local
- Profile claimed and you are the primary owner.
- Primary and secondary categories right for your trade.
- Services and areas filled in.
- Hours, phone and address correct and consistent.
- Photos recent and real.
- Posts in the last 30 days.
- Questions and answers filled in.
- Map pack position for your top five jobs in your top three areas.
Search and AI visibility
- Page titles match what people search.
- One clear page per service and area.
- Site is crawlable and indexed without errors.
- Structured data present and valid.
- Name, address and phone identical across the web.
- Reviews recent, answered and growing.
- Content answers real customer questions.
- Competitors you lose to and why.
- Whether ChatGPT, Gemini and Google AI mention you for your top jobs.
- Whether AI crawlers can read your site.
Paid ads
- Where the money goes and what a lead costs.
- Ads point at pages that match the ad.
- Calls and forms tracked to the ad that brought them.
- Accounts under your name, not an agency's.
- Local Services Ads set up and verified where available.
- Wasted spend on searches you don't serve.
Reviews and content
- Review count and rating against the competitors on the map.
- How you ask for reviews and when.
- Whether every review has a reply.
- Reviews shown on your own site.
- Posts and photos from real jobs in the last 90 days.
- Whether your content sounds like you.
Follow-up and CRM
- What happens when a call is missed.
- How long a form lead waits for a reply.
- Whether quotes get followed up.
- Whether review requests go out after a job.
- Whether every message channel lands in one place.
- Whether you can export your customer list.
What you get
A report you can act on, with or without us.
We do the review ourselves, by hand, on your actual site. Nothing is outsourced, and nothing is automated that shouldn’t be.
Who it helps
Owners who still answer the phone from the truck.
A 1 to 15 person shop in any trade. Any local service business, nationwide.
- HVAC
- Plumbing
- Electrical
- Roofing
- Remodeling
- Landscaping
- Cleaning
- Pest control
- Dental
- Med spa
- Law offices
- Other local service businesses
Common questions
A few useful answers before we talk.
If your question isn’t here, call 636-459-4620 and ask.
Is it really free?
Yes. We do it because most owners who see the report hire us for at least one fix. Some don’t, and they keep the report.
What do you need from me?
Your website address, where you advertise, and 20 minutes if you want to talk through it.
Will you try to sell me a whole package?
No. The report says what’s broken and what we’d fix first. You decide.
Will you hound me?
One reply from a real person, and one follow-up to walk through the findings. After that, you’re in control.
How long does it take?
We reply within one business day and tell you when the report will be ready. Most take a few business days.
Start here
Find the leak first.
Then decide what to do about it.
Or call 636-459-4620 or email josh@techallies.co.